Strategy shouldn't live in a slide deck.
GTM Strategist makes strategy a living, queryable system. Six-dimension segment scoring. April Dunford's positioning methodology, encoded. Monte Carlo pricing simulation. And — uniquely — a bridge that pushes strategic decisions directly into your launches and demand campaigns.
alpha · Q3 2026 · methodology partners welcome
The Strategy Skill Set
The problem
Strategy lives in PowerPoint. That's the bug.
Most B2B companies invest tens of thousands in consultant-led strategy work — Dunford-style positioning, segment prioritization, pricing strategy — that lives in a deck for two quarters and then dies. The decisions don't flow into execution. The frameworks erode. The next strategy refresh starts from scratch. There's no system layer for go-to-market strategy.
typical strategy refresh project
output that decays in a quarter
consultant fees per refresh
Capabilities
Six modules. One Strategy Canvas.
Each capability is a standalone strategy workflow with an executable output. Together, they compose into a queryable canvas your launches and demand campaigns inherit from.
Capability 01
Market intelligence — continuously refreshed.
TAM/SAM/SOM modeling that updates as your inputs change. Competitor tracking with structured comparisons across categories you define. Trend monitoring and analyst report ingestion. Buying-committee mapping that actually reflects how your buyers buy.
Plugged into Crunchbase, PitchBook, and SEC EDGAR (planned), with Crayon and G2/TrustRadius as the connectors live at GA.
Skill chain
Capability 02
Strategic positioning — Dunford methodology, encoded.
The April Dunford framework: alternatives, unique attributes, value, best-fit customers, market category. We turn it into a living document you can stress-test, not a 60-slide deck that ages.
Test multiple positioning hypotheses. Run narrative-arc generation against each. Score outputs across resonance, differentiation, and credibility before you ship them to a CMO review.
Skill chain
Capability 03
Pricing & packaging — Monte Carlo, not gut feel.
Multi-tier pricing modeling with sensitivity analysis. Van Westendorp surveys translated into recommended ranges. Conjoint analysis support. Monte Carlo simulation across 1,000+ scenarios so you understand pricing risk, not just pricing point.
Packaging optimization for monthly vs annual, freemium vs trial, per-seat vs usage-based.
Skill chain
Capability 04
GTM motions — model six and pick a winner.
Six default motion types: Sales-led, Marketing-led, Product-led, Channel-led, Account-Based, Community-led. Score each on fit-for-segment, cost-to-acquire, time-to-value, and team readiness. Run hybrid motions and see how they compose. The output is not a recommendation memo — it's an executable plan GTM Manager and Demgen Manager can pick up.
Skill chain
Capability 05
The Strategy Canvas — your one source of truth.
A queryable artifact, not a deck. Versioned. Comparable across quarters. Linked to launches in GTM Manager and accounts in Demgen Manager — so when strategy changes, downstream work knows. When launches close, results flow back. The canvas is alive.
Capability 06
Portfolio planning — multi-product, multi-segment.
For multi-product companies, model how segments shift between products, where cross-sell paths exist, and where strategy needs to diverge. Roll the portfolio up or drill into a single product line.
The signature feature
The Strategy ↔ Execution Bridge.
When you change a segment definition or a positioning hypothesis in Strategist, every linked launch in GTM Manager and every linked campaign in Demgen Manager sees it. When campaigns return real win/loss data, that data feeds back into the canvas. Strategy stops being an artifact. It becomes a feedback loop.
Segment definition changes
Launches and campaigns update automatically
results loop back into the canvas
When
Q3 2026 alpha · Q1 2027 GA.
Strategist is the keystone. We're building it after Manager and Demgen ship to ensure the bridge between strategy and execution actually works on real customer data — not on theoretical workflows.
- Architecture finalized
- Methodology partner conversations
- Waitlist for Q3 2026 alpha open
- Closed alpha
- Methodology calibration
- Skills Engine port from GTM Manager
- Open beta
- Strategy Canvas live
- Launch integration
- GA
- Strategy ↔ Execution Bridge
- Multi-portfolio support
Integrations
Where strategy data lives.
Connectors planned for alpha. The bridge to GTM Manager and Demgen Manager is native to the suite.
Market intelligence
CRM & Marketing
Cross-suite
Why us
Five reasons this is different.
Strategy as a system, not a deck.
Living, queryable, versioned. Not a 60-slide artifact that rots by Q2.
Methodology depth, not a generic AI assistant.
Encoded around Dunford-style positioning, six-dim segment scoring, Monte Carlo pricing — frameworks teams already trust.
The Strategy ↔ Execution Bridge.
Strategy decisions flow into GTM Manager launches and Demgen Manager campaigns automatically. Results feed back.
Multi-segment, multi-motion, multi-product.
Portfolio-aware. Rare in this category and a hard requirement for any company past Series B.
Built on the same Skills Engine as the suite.
Same execution layer, same multi-tenant isolation, same skill-marketplace upside. Day-one customization.
Get on the list
Methodology partners get early access.
Sales-led, PLG, and ABM teams that want to shape the alpha — tell us your sharpest GTM strategy headache.
We'll respond from hello@jolved.com — no automated drip, no sales sequence.
Strategy as a system. Coming Q3 2026.
Get early access, shape the methodology, ship strategy that actually flows into execution.