The operating system for product launches.
Ship five tier-one launches a year without losing your mind, your messaging, or your PMM team. Plan, score, build, ship, and retro every launch in one structured AI-native system — instead of thirty assets, five teams, three months, and one shared Notion.
no credit card · next.js · supabase · claude · 274 components · 200+ API routes
The launch lifecycle
Why this exists
We call it the Launch Chaos Tax.
Most B2B companies run 5–15 tier-one launches a year. The average tier-one needs 30+ assets, 5 cross-functional teams, and 3 months of coordination. It usually lives in eight Slack threads, two spreadsheets, three Figma files, and one battle-tested PMM's brain. Brand reviews are subjective. Sales enablement gets surprised twice. Launches slip. Nobody can explain why the same blog post exists in four versions.
content assets per launch
cross-functional teams to align
of coordination time
Slack threads about brand approvals
That coordination tax is the part of every launch budget that goes to arguments, not customers. GTM Manager replaces fragmented tooling with a structured AI-powered system, so the tax goes to zero and the launch goes out on time.
What it does
Framework. AI team. Content engine. One system.
Instead of stitching together project management, content platforms, and approval workflows, you get one system organized around the launch lifecycle.
Pillar 01
Flexible launch framework, configurable down to the milestone.
Six default milestones — Scoring, Foundation, Assets, Go/No-Go, Execution, Retrospective. Customize the workflow per launch. Reorder steps, add custom milestones, define approval gates.
Score launches across five dimensions (Revenue, Customer, Competitive, Market, Sales) — each rated 1–3. Auto-tier T0–T3 drives the Bill of Materials: which assets are required, recommended, or optional.
Skill chain
Pillar 02
31 asset types. AI-drafted in your brand voice.
Foundational (Launch Brief, Messaging Framework). Marketing (blog, press, email, social, landing pages, video scripts). Sales Enablement (battlecards, pitch decks, FAQs, objection handlers, training). Operations (analyst briefings, help articles, release notes). Each asset type has an AI generation skill behind it — grounded in your approved Library files via RAG, scored against your brand guidelines automatically.
Skill chain
Pillar 03
Brand compliance with teeth — not a vibes check.
A 100-point rubric across five scored dimensions: Tone (25), Vocabulary (20), Readability (15), Completeness (20), Rebrand Compliance (20). External-facing content needs 85+. Enablement needs 78+. Internal needs 70+. Every score comes with specific issues, suggested revisions, and severity ratings.
Pillar 04
The PMM Intern — agentic team, not chatbot.
A Coordinator dispatches work to four specialists: Researcher (competitive intel, persona context, KB excerpts), Drafter (brand-voice content), Reviewer (brand/tone/factual verdict), Distributor (Library tags + stakeholder notification). Toggle it on, every message runs the full pipeline.
Skill chain
Pillar 05
GTM Studio — build your own automations, visually.
Drag nodes onto a canvas, connect them, configure each step, deploy. 9 node types: AI Step, Gather (KB grounding), Input, Output, Notify, HTTP, Condition, Merge, Sub-Agent. Trigger by schedule, event, webhook, or chain from another automation.
Pillar 06
The Skills Engine — 30 skills shipped, infinite to build.
Every operation — content generation, brand checking, scoring, analysis — is modeled as a Skill. Configurable instructions, tools, chain steps, user overrides. Adding a capability means creating a skill, not writing code.
Skill chain
Pillar 07
Library — the Seismic-style CMS your assets deserve.
Nested folders, drag-drop, version tracking. Taxonomy tagging by persona, focus area, region, industry, language, sales stage, and motion. Full-text search. Every approved BOM asset auto-materializes here. The Launch Copilot searches the Library before generating new content.
Pillar 08
14 AI assistants. Each tuned for a specific job.
Launch Copilot · Campaign Planner · Brand Auditor · Sales Enablement Coach · Win/Loss Analyst · Competitive Watch · and more. Each has a knowledge panel, an artifacts panel, and a switchable assistant picker.
How it's built
AI-native architecture. Multi-tenant by design.
Built on Next.js 16 with React 19, Supabase (PostgreSQL + Row-Level Security + Auth + Storage + Realtime), and Anthropic Claude as the AI backbone. Multi-model by default — Claude Haiku/Sonnet/Opus primary, with GPT and Gemini as fallback. Built for teams that ship to teams that ship.
The stack
Skill Runner — three execution modes
- single-shotContent generation and scoring. Tools, reasoning, structured output.
- chainedMulti-step pipelines with output fed forward.
- streamingSSE-based with HITL pause/resume and sub-agent dispatch.
By the numbers
database migrations
React components
API routes
integration connectors
system skills
skill categories
role-based access tiers
permission matrix
Security & compliance
- · Row-Level Security · HMAC-signed reset tokens · DOMPurify
- · Per-user + per-org rate limiting · Immutable audit trail
- · GDPR · AI opt-out · Session timeout · IP logging
Who built it
Built by jolved.
GTM Manager is built by jolved. — an innovation factory focused on AI-first B2B platforms. The Skills architecture, multi-tenant isolation, and AI execution engine are shared across the GTM AppLab suite. The platform is built with Claude Code as a core part of the development workflow: 220+ migrations, 274 components, and 200+ API routes developed in collaborative sessions between human product thinking and AI implementation.
When
Now (Private Beta) — and what's next.
GTM Manager is fully functional today. The roadmap closes the gaps between private beta and General Availability over the next two quarters.
- Private beta open
- 14-day Pro trial · no credit card
- Skills Engine + GTM Studio + PMM Intern
- 19 integration connectors
- CRM bidirectional sync
- Advanced analytics dashboards
- Skill marketplace
- Team collaboration upgrades
- General Availability
- Multi-language UI
- Enterprise SSO onboarding
How much
Simple pricing. Loud labels.
Three plan tiers, five add-ons, one trial. During private beta, design partners get extended Pro access for free.
Free
Try the core framework — no credit card.
- 3Projects
- 2Team members
- 50AI calls / month
- 2Workspaces
- 100 MBFile storage
- GTM Studio
- PMM Intern
- Brand-Deck Export
- SSO + White-label
- API access
Pro
Best for growth-stage PMM teams.
- 25Projects
- 10Team members
- 500AI calls / month
- 20Workspaces
- 5 GBFile storage
- GTM Studio
- PMM Intern
- Brand-Deck Export
- SSO + White-label
- API access
Enterprise
Custom onboarding, SSO, API access.
- ∞Projects
- ∞Team members
- 5,000AI calls / month
- ∞Workspaces
- ∞File storage
- GTM Studio
- PMM Intern
- Brand-Deck Export
- SSO + White-label
- API access
Add-ons
5 automations, 100 runs/mo
20 automations, 500 runs/mo, webhooks, sub-agents
Sales Coach · Win/Loss · Customer Evidence · Competitive Watch
Refresher · Brand Auditor · Library Generate · Localization
Sales + Content Pack at 20% off
Integrations
19 connectors. More on the way.
Connect what you already pay for. Add Bombora or don't — skills adapt. Adding a provider is entering credentials, not a migration project.
AI
Project Management & Collaboration
CRM & Marketing
Content & Competitive
Storage & Search
Infrastructure
Why us
Five things you won't find next door.
Framework + AI — not just chat.
Other tools bolt AI onto a chat window. We embed AI into a structured launch framework with milestones, scoring, approvals, and compliance gates.
Skills, not features.
Every operation is a composable, configurable skill. Admins customize generation, scoring, and compliance — without writing code.
Brand compliance with teeth.
A 100-point rubric with five scored dimensions, specific issues, suggested revisions, and pass/fail thresholds that vary by content type.
The PMM Intern is a team.
Coordinator → Researcher → Drafter → Reviewer → Distributor. Every message runs the full pipeline. Not a chatbot, an org chart.
GTM Studio for the power users.
Drag-drop DAG editor with 9 node types, custom triggers, sub-agents, webhooks. Build what we didn't.
FAQ
The questions you'd ask in the demo.
14 days. No credit card. Live in 5 minutes.
Start the Pro trial, point your launch brief at it, and watch the system run. If you're a design partner, we'll extend access and skip the trial entirely.